Increase Your Conversion Rate: Copywriting Services
SEO website copywriting, email newsletters & sales-related projects - NZ
Freelance SEO copywriter
Website copywriting services
Affordable email newsletter writing
Persuade Your Customers To Act With Compelling Copy
What is copywriting, and why is it important? Copywriting is an effective marketing tool that uses words to drive your target audience to take action.
Whether it's calling you, downloading a lead magnet or opening an email offer - a good copywriter gets you better results.
If words aren't your strong suit, let's chat!
Did You Know?
63%
of online searches are carried out on mobiles, so you want clear & concise website copy.
58%
improvement in readability when your website content is clear, concise and scannable.
60
seconds of engagement can influence a reader's opinion - so target quality over quantity.
Achieve Better Results With Quality Copywriting
Unlike content writing that builds customer connections, skilled copywriting ensures clear, concise and persuasive messaging. Whatever the platform, you need the right tone, language and technique to reach your ideal customers.
At Spread The Word, you'll get quality, benefit-led, customer-focused copy. By understanding your business, I craft attention-grabbing headings and highlight solutions to your customer's pain points–the key to compelling copy.
Small Business Copywriting Solutions
What Types Of Copywriting Do I Offer?
Website Copywriting Services: Compelling & Concise
Your website is a digital storefront, promoting you 24/7. Is yours working for you? A well-written website turns visitors into leads and leads into customers. But your words must flow, address pain points, and influence behaviour with calls to action.
If your website lacks purpose and fails to provide key information, your visitors will bounce, and your competition wins (you don't want that). So, whether you need a refresh, extra pages, a website audit or SEO, I can help. (portfolio)
Website Copywriting Pricing Guide
Writing for websites entails a client brief, research, and competitor analysis. This personalised process determines the effectiveness of your content.
One website page (up to 600 words): $295 + GST. Discounts apply for multiple pages and Content Bundles.
Custom Canva infographics/visuals: $125 + GST. Small fee to resize for other platforms.
NB: All prices allow for one set of revisions; additional revisions may incur an additional fee.
If you have keywords, I can incorporate them - or provide a quote to complete keyword research (or an SEO upgrade).
SEO: Search Engine Optimised For Better Reach
SEO copywriting is like supercharging your online content with keywords–and it's not just for your website; it's for your social media and Google Business Profile, too. The art is ensuring you sound natural and avoid keyword stuffing–because you don't want to risk turning visitors away or being penalised by Google.
I give you the best of both worlds–quality copy and on-page SEO. I do keyword research for repurposing across all your online content, giving you more bang for your buck.
SEO Copywriting Pricing Guide
SEO copywriting includes a client brief, optional keyword research, and competitor analysis. I can discover ranking opportunities by hand-picking keywords from your competition.
One website page (up to 600 words): $295 + GST.* You supply the keywords (ex-Google Search Console, etc)
One website page (up to 600 words–including keyword research) from $495 + GST.* Price depends on the volume of competitor analysis required.
Google Business Profile Updates: $95 + GST.* Employing SEO tactics in these updates is in your best interest. Monthly management services are also available for $325 + GST.
Social media captions (only): $55 + GST.* Photo supplied.
Social media caption library P.O.A. A library of custom captions showcasing standard services that can be repurposed as part of your social media strategy.
Custom Canva infographics/visuals: $125 + GST.* Small fee to resize for other platforms.
NB: All prices allow for one set of revisions; additional revisions may incur an additional fee.
*Discounted rates apply for multiple website pages, services or Content Bundles.
If your website lacks SEO, I can complete an on-page SEO upgrade or keyword research.
Copywriting Contractor: Quality, Reliability & Versatility Guaranteed
As a former freelance website copywriter, I enjoyed a reputation for providing prompt, quality content regardless of the industry. And if there was a particularly challenging project, guess who got the nod?
With a 15-year background in construction, I also offer unique insight into trade-related businesses. I'm happy to conduct the necessary research or assist with keyword research and on-page SEO–whatever the project requires.
Copywriting Contractor Information
Because copywriting adds long-term value to a business, I prefer to price projects individually. My rates are negotiable and can vary depending on the complexity and research requirements.
In addition to writing content and copy, I also thrive on variety by offering graphic design services using Canva. You can review a small sample of my work here.
Should you be interested in developing an ongoing relationship, let's chat to see if I'm a good fit.
Need Some Social Proof?
Visit my portfolio here or testimonials on the Home & About pages.
Email Newsletters: Improve Open Rates & Drive Sales
Email newsletters are one of the best marketing strategies available to you. If done well, they offer an excellent rate of return. As a copywriter, I help improve the success of your email campaigns by nailing the subject line and preview text first.
Then, I'll write great newsletters for a pre-primed audience to achieve your desired results. Remember the 80/20 rule–80% of your sales come from 20% of your customers. That's real potential. All you need to do is deliver quality content.
Email Newsletter Pricing Guide
This pricing doesn't include managing your ESP tools, only copywriting services. However, I am open to learning your specific tools, so give me a call and let's chat.
One email newsletter: $125 + GST (one page).
Weekly email newsletter agreement: $95 + GST (one page).
Custom Canva infographics/visuals: $125 + GST.* Small fee to resize for other platforms.
Stock images $75+GST (up to three).
NB: After the first newsletter, all other prices allow for one set of revisions; additional revisions may incur an additional fee.
Sales Writing Projects: Results Driven & Professionally Presented
As a copy and content writer, I provide flexibility and versatility to small businesses across New Zealand. With a background in advertising and websites, I have written a wide range of material and am a quick study.
If you need help with a sales-related project, reach out. I am happy to discuss your requirements to determine if I am the best writer for the job. I can also edit your own words and am happy to discuss white-label writing for overseas clients.
Sales Writing Pricing Guide
Due to the wide range of writing projects this covers, I cannot offer a flat rate. However, because I am eager to develop an extensive body of work, I am happy to negotiate rates if we are a good fit.
Custom Canva infographics/visuals: $125 + GST.* Small fee to resize for other platforms.
NB: All prices allow for one set of revisions; additional revisions may incur an additional fee.
Proof Reading & Editing: Give Your Project The Finishing Touch
Have you been working on your own writing project and need a fresh set of eyes? Or do you have training or business communications that require a final polish? Don't panic, I have written across many industries and had to do research, too.
As a versatile copy and content writer based in New Zealand, I offer flexible proofing services. Depending on the urgency, I can prioritise your project so you can get it across the line sooner. So, if you think it might be worth a chat, reach out.
Proofing & Editing Pricing Guide
Depending on your requirements, I am happy to negotiate a fair rate to edit your own words, including AI-generated content.
NB: All prices allow for one set of revisions; additional revisions may incur an additional fee.
Fun fact: I scored in the 94th percentile for short clerical checking, which measured my ability to quickly and accurately check copy. I have always wanted to share this unusual information from my time in Sydney!
Frequently Asked Questions
How much will it cost for your website copywriting services?
It can't give a flat rate for website copywriting because each project requires a personalised approach. It may also require keyword research, competitor analysis, and edits to existing layouts. A one-off website page is $295+GST, and I discount multiple pages and new websites.
NB: There's also no such thing as a standard website; however, if you want five pages, the price would be around $795 + GST. If you contact me, I will be more than happy to price your project because a website is a long-term marketing strategy that works for you 24/7, so it pays to get it right.
I also offer proofing and editing services, where if you're on a limited budget, I could tidy your words for a negotiated rate.
Why is my website not converting clicks to calls?
If your website gets traffic, your lack of conversion could be due to several things. Firstly, is your website easy to navigate? Can visitors quickly find the information they need?
Secondly, is your content laid out logically and well-written - or did you fill it with generic AI content that doesn't resonate with your ideal customers? With over 60% of searches via mobiles, your content should also be scannable and easy to consume.
Thirdly, does your website look the part? For example, if you are a high-end builder but your website looks like you did it yourself, that could cost you dearly.
I offer a website WOF (audit) for $450 + GST. This audit reviews your website's content, structure, usability, and basic SEO. My recommendations provide a roadmap to improving your online performance.
What's the difference between copywriting and SEO copywriting?
Copywriting is a popular marketing tool involving using words to enlist a specific action from your target audience. For example, to make a sale or sign up for a newsletter (lead generation purposes).
SEO copywriting, on the other hand, takes it one step further by including keywords. Keywords are words or phrases your potential customers use when searching for information online.
Aren't email newsletters an old fashioned marketing strategy?
Email newsletters are still an excellent content marketing strategy because they give you one of the highest rates of return (ROI). Unlike social media, where you can lose your following in an instant, a customer database is yours to own and can be monetised.
People who sign up for your newsletter are pre-primed and ready for consistent, valuable content that meets their needs. Good copywriting, prioritising attention-grabbing headings, and preview text will help to improve your open rates (not to mention a great offer–emails will likely be ignored, for example, if tactics include sending the same 'limited time offer' each week or the email offer lacks value.
Do you do freelance copywriting work outside of New Zealand?
Although New Zealand-based, I am open to freelance work, including white-label writing for overseas businesses. If you are interested in a conversation, it would be best to email me first, providing your contact details and the best time to chat.
Given the high level of spam that floods my inbox, please don't be offended if I take steps to vet your company first.
Do you offer editing to authors?
My proofing and editing services are specifically aimed at business-related content. I don't edit works of fiction, but I am keen to assist any authors with their promotional requirements. This could include a one-page website, social media content or cover blurbs.
If you require a beta reader, this may also be something I could do, depending on the genre. If you'd like to stay in touch feel free to sign up to my newsletter found on the bottom of my contact page. I promise not to flood your inbox.
Customer Focused
Copywriting is the art of gentle persuasion. You don't have to sound like a late-night infomercial.
Convert clicks to calls with keyword and benefit-rich copy.
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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