Website Design & SEO Services To Boost Visibility
Building a solid foundation with effective marketing tools
Keyword research & competitor analysis
Affordable SEO consultations & audits
Website design & copywriting services
NZ Web Design & SEO Services That Won't Cost The Earth
A website is your digital storefront, working 24/7. When done well, it becomes one of your most influential digital assets. To achieve the best results, it should reflect your brand, include relevant information, be search engine-optimised, and user-friendly.
At Spread The Word, I build affordable, customer-focused websites to generate leads. And as an SEO copywriter, you get persuasive, keyword-rich content for extra visibility.
Did You Know?
Trusted
I use an innovative, user-friendly web-building platform that serves global clients.
SEO
Basic SEO comes standard with every website, including competitor analysis.
Tradies
15+ years in construction helps me provide content ideas that streamline your build process.
Your Website Creator, 100% Dedicated To Results
I design basic websites on Rocketspark, a trusted, easy-to-use platform with excellent customer support (right here in New Zealand). They have a user-friendly dashboard and offer integration with Mailchimp, Google Analytics, Xero, and Elfsight widgets to add extra functionality (reviews, social feeds, etc.).
In addition, I highlight your key benefits and customer pain points to deliver more compelling website content to convert customers. I also help cast a wider net with a solid foundation by adding on-page SEO.
Simple 3-Step Process
1. Consultation & Brief
After our initial discovery call, we meet or chat to discuss your business needs and strategy. A client brief is an important part of the process.
2. Build & Review
Once the structure and design concept is signed off, I build the custom website. The draft review process includes two sets of revisions.
3. Go-Live
Only when you are 100% happy do we go live with your new website. Training is available if you plan to manage ongoing edits yourself.
Small Business Websites & SEO Services
Spread The Word - I offer affordable Rocketspark websites for service-based clients
Custom Kickstarter
New Website: start at $1,995 + GST
Package includes:
Customer-focused website design
New domain free (1st year only)
One-page website (scrolling)
Essential SEO & keywords
Main competitor keyword analysis
Mobile responsive design
User-friendly navigation
Two sets of revisions
Perfect for: Startups or landing pages, incl. copywriting, or save $295 if copy supplied.
Business Growth
New Website: start at $3,495 + GST*
Package includes:
Customer-focused website design
Copywriting services
New domain free (1st year only)
3 pages
Essential SEO & competitor analysis
Mobile responsive design
User-friendly navigation
Two sets of revisions
Perfect for: Small businesses or charities with a lower budget and fewer page requirements.
Premium Boost
New Website: start at $4,495 + GST*
Package includes:
Customer-focused website design
New domain free (1st year only)
Up to 5 pages (extra P.O.A)
Copywriting services
Essential SEO & competitor analysis
Mobile responsive design
User-friendly navigation
Two sets of website revisions
Perfect for: Small service-based businesses needing a better online presence.
Website Hosting
Ongoing hosting and security updates are managed and billed via Rocketspark.
Superior New Zealand-based customer support team in Cambridge, NZ.
Email hosting is an optional extra (Google Workspace).
Optional Extras
Extra pages & third-party features.
Additional competitor analysis, including socials & keywords.
Editing services (if you supply wording).
Stock photos or Canva graphics.
Monthly website support, including content updates & blogs.
Payment Terms
*Save $250 if you pay 100% of the build cost at go-live.
50% deposit on acceptance of my quote.
25% payment before go-live.
Balance due 4 weeks after go-live.
Save $295 on the Kickstarter package if you supply the text.
Perfect for: businesses needing quality content for better SEO.
Extra Website Pages: Boost Visibility & Engage Customers Longer
Google loves lots of quality content and favours websites that answer online search queries. That's why my content strategy emphasises how you resolve customer pain points. And why I encourage individual service pages, because typically, top-ranking businesses have dedicated pages for each one. Does your website content have any holes? Want an easy fix?
Why not make a plan to add extra pages over time? A blog or FAQ section, for example, is a great way to add valuable information and capture long-tail keywords. These refer to the longer, often popular informational 'how-to' search queries (including voice) made online. Need advice? Reach out.
Extra Website Pages Pricing Guide
One website page (up to 600 words): $295 + GST.* This does not include keyword research. I can incorporate any keywords you may wish to supply.
FAQ website page: $250 + GST* and includes editing your questions and answers. Up to 600 words. Using my paid SEO tool, I can uncover opportunities from your competitor's websites for an additional fee.
One SEO-optimised website page (up to 600 words): $450 + GST.* This includes two keywords, an SEO-optimised H1 heading, and images if required (extra for images or Canva Pro info-graphics).
Back-end SEO writing for an extra page: $195 + GST. This includes writing the meta description and page title for SEO-optimised website pages. These are the influential words people read in their online searches.
*Discounted rates are available for projects requiring multiple pages or a combination of marketing services.
Website pages requiring a higher word count P.O.A.
Website WOF Audit: Cost-Effective Review For A Better Online Presence
Is your website failing to perform and unsure where to start? Call me, because I can review your website and discover any weaknesses affecting your online performance. Your review includes;
visual aspects
structure & content
fundamental on-page SEO
With my Website WOF recommendations, you get simple step-by-step instructions. I can also provide oversight as my recommendations are implemented by working with your website developer or yourself.
Website WOF Pricing Guide
Website WOF: $450 + GST. One-off review of your existing website to identify issues impacting customer conversions.
Project management: P.O.A I cannot offer a flat rate for this because the variables of your project are unknown.
Perfect for: businesses with an underperforming website.
Perfect for: anyone who wants to improve their ranking online.
SEO Upgrade: Building A Solid Foundation With On-Page SEO
My upgrade identifies any basic SEO elements missing from your website. You may not know, but SEO has three key areas: on-page, off-page, and technical. My focus is on-page because many website designers don't include foundational optimisation. Areas covered;
content structure, internal links & headings
alt tags, meta & page titles
keywords & competitor analysis
Once equipped with my keyword research and SEO report, you can have your developer implement the changes - or do them yourself. To make it easier, I can oversee alterations for an additional fee.
SEO Upgrade Pricing Guide
SEO audit $650 + GST.* Using a premium paid SEO tool, I identify weaknesses in your website's on-page SEO.
FREE Bonus: I will also flag any technical issues and off-page opportunities I believe to be worth investigating.
*NB: Keyword research allows for competitor analysis on your top two competitors. Add $95 + GST for any additional ones.
NB: My keyword research identifies two keywords per page, which can be repurposed across your marketing platforms. Plus, I use my copywriting skills to write new meta & page titles. They are what influences visitors to click on your website link.
Keyword Research: Boost Visibility With Industry & Competitor Analysis
Today, AI-powered search engine results are more about key concepts and intent than keywords alone. Therefore, to improve your chances of ranking, you need to balance quality content that answers online queries and understand your customers' search intent (by the language they use).
At Spread The Word, I use a premium SEO tool to help me analyse your competitor's websites and industry data to find the best keyword opportunities. Remember, Google compiles semantic results, which means it understands relationships between words.
Keyword Research Pricing Guide
Keyword research $285 + GST. This includes keyword research to uncover any words you currently rank for and competitor analysis on one business.
Keyword research $745 + GST. This includes keyword research to uncover your ranked keywords and competitor analysis of three businesses.
SEO Copywriting is also available on request.
NB: Keyword research is cost-effective because the SEO words can be repurposed across all your online platforms.
Perfect for: businesses wanting keywords to improve online visibility.
Frequently Asked Questions
What do you include in your website analysis?
I evaluate and report on your overall website design aesthetics, content and structure. My recommendations are to ensure it has a solid foundation with on-page SEO and offers a great user experience (UX).
My report flags any weaknesses and provides step-by-step instructions to help improve your website’s performance and conversion rate. To make things easier for you, I can help with some tasks or project manage others for an additional fee.
How do I get my website noticed on Google?
Firstly, set yourself up for success with a user-friendly, fully-optimised website with lots of quality content. Then there’s a lot to do–it involves a range of tactics, from on and off-page SEO and technical SEO.
All your social media engagement (signals), including YouTube and Linkedin, also play a role.
And if you rely on local customers to stay afloat, Google Business Profile is your best friend. It's a free tool and one of the best to improve ranking.
Remember, though, that even if you make it organically to first place, there are all the SERP features to contend with (including AI-enhanced results, paid ads, videos, and shopping promos). You see, being on page one is only part of the story. Not everyone tells you that–the SERP features sit above the organic listings, so any SEO efforts are like hedging your bets!
What is SEO?
Search engine optimisation (SEO) refers to the process of improving your chances of being seen online (often referred to as visibility). There are three key areas: on-page SEO (which involves website optimisation, including content and structure), off-page SEO, which involves creating backlinks and technical SEO.
Technical focuses on loading times, indexing (where Google compiles information from your website pages) and mobile-friendliness. All these steps are like a balancing act of keeping Google (or search engines) happy while maintaining a good user experience (UX).
Keep in mind Google currently dominates search engines globally. Still, there are others like Bing, Yahoo, DuckDuckGo, Baidu (which dominates the search market in China), Yandex (popular in Russia), Ecosia, and Brave.
What does keyword research involve?
The best SEO content writing and copywriting services include keyword research. This is an in-depth analysis of words and phrases your customers search to find your product or service.
But it’s not just about volume; it requires insight into intent, difficulty, competitor analysis (uncovering keyword opportunities), and click-potential (i.e., what else is organic traffic competing with, e.g., ads, local packs, snippets, etc.). AI-enhanced search results have also given rise to the importance of context.
How much does website copywriting cost?
To know how much website copywriting costs, you first need to determine word count, if research is required and whether you have keywords to include.
One website page costs $295 + GST, but it depends on how much material you want written for each page. If you don't have keywords, I can carry out keyword searches for an additional charge. This includes analysing key competitors to glean any keyword opportunities for you. Feel free to contact me for a free discovery call to see if we are a good fit.
Do I need an SEO audit?
Websites are not created equal. Often, web designers create a great looking website, but don't cover SEO (or more specifically, on-page SEO).
My on-page SEO audit includes a physical review of your website and recommendations to improve your online presence. I like to think of it as giving your website a solid foundation that helps boost your visibility over time.
SEO has many moving parts and is often misunderstood by many. So, if you are still a little unclear, feel free to contact me and I will explain what search engine optimisation aspects I can help you with.
Boost Your Business
Quality, keyword-rich copy and SEO are the keys to a better online presence.
Words have power, so make yours count!
Contact
Call me: +64 21 272 0042
Email me: maree@spreadtheword.nz
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