Effective Website, Content & SEO Copywriting Services

Your online presence is about more than just improving your website, although that is essential. Building a strong brand requires targeted, quality content and consistency across the board, from what you write on your website to how you communicate with customers through social media.

Your Google Business Profile also helps to educate and persuade customers with regular updates. It's essential for competing locally. At Spread The Word, I review your existing strategies and help determine ways to improve your online presence. So, reach out - I don't bite.

Copywriting has a commercial intent that persuades readers to take action (for example, signing up or making a purchase). You don’t have to sound like a late-night infomercial; the skill is tailoring your message to appeal to your ideal customer's emotions and focusing on benefits, not features.

Conversely, content writing engages and educates visitors with valuable information that can be found on your website, social media, or Google Business Profile. The goal is to build a community of loyal followers who become unofficial brand ambassadors, sharing your story (and, as a result, helping grow your audience).

If you have more questions about what content and copywriting services are right for you, get in touch today.

Sure, you can use any AI tool to write your content or copy; however, there are risks associated with relying heavily on it.

Firstly, it scrapes existing content and doesn't always cite sources, so you cannot verify its accuracy.

Secondly, the written content typically screams AI by its common, often over-the-top terminology–how many 'elevate' posts have you read lately?

Thirdly, people buy from businesses and people they can relate to, so by using AI, you are missing out on the home advantage of authentic storytelling. I know 'storytelling' seems like a new buzzword; however, simply put, it means sharing real-life experiences and advice with real people (not the matrix).

And finally, remember, words have power; they influence how your business (and brand) are perceived, so choose them wisely, especially when writing your website. It works for you 24/7, so ensure you aren't scrimping when quality content can help convert clicks into calls.

Yes. I am a Rocketspark Design Partner. I build new websites on their innovative Kiwi web-building platform. They offer affordable web hosting that covers security updates and have an award-winning customer service team. As a New Zealand company, having local customer support in Cambridge is a game-changer for me.

Other overseas platforms I have used lack ongoing support, and this is not ideal, in my opinion. Rocketspark enables me to offer clients like you a great website that's also user-friendly should you wish to self-manage once it's live.

Regarding websites, I can also complete a website audit (WOF) on any platform. These audits give you a comprehensive report and roadmap of tasks to improve your online presence. Interested? Let's chat.

Yes. I can consult on digital content marketing strategies across your unpaid channels (website, social media, and Google Business Profile). This can be a one-off chat or a monthly or quarterly follow-up to review results and plan for the next period. With a set agenda, we can work towards achieving your business goals together.

This might involve DIY coaching or engaging me for the services you require. I don't currently handle paid advertising on Meta or Google, but I can create any print or social media ad visuals you may require.

You know your business, but a copywriter understands how to deliver clear, concise and compelling website copy that resonates with your ideal customer. Not everyone has the knack.

For example, I recently saw a cleaner offering concierge services to focus on what matters most. I mean, what does that even mean? I doubt potential customers ever use the words concierge services unless they are in a hotel. She should have focused on how her cleaning services tackled tasks that freed them up, giving them more time to spend with family or the joy of coming home to a clean house, etc.

Also, with over half of online queries carried out on mobile phones, a copywriter knows how to present information that's scannable and easy to digest. If you think website copywriting services might be a good idea, get in touch today.